Jaja Finance is a fintech company offering mobile-first credit card products with a focus on simplicity, functionality, and security. They provide digital credit cards and co-branded payment solutions, aiming to simplify credit management through real-time updates and smart budgeting tools. Their target audience includes individual consumers seeking transparent financial services. Jaja's unique selling proposition is its user-friendly, digitally-led credit card experience, offering instant card activation and flexible repayment options, making it easier for users to manage their finances effectively. Partnerships with major brands like Asda enhance their offerings and credibility[1][2][4].