Jassby, Inc. is a fintech company specializing in card issuance and financial literacy solutions. They offer customizable debit and credit card programs for businesses, families, and student travel groups. Their services include program customization, rapid implementation, data-driven insights, fraud detection, and customer support. The target audience includes families with children, student travel companies, and businesses seeking branded card solutions. Jassby's unique selling proposition is its focus on financial literacy, particularly for children, through tools like the Financial Literacy Score and the Jassby Shop, providing a safe online environment for kids to learn financial management skills.