JBG SMITH is a real estate investment trust (REIT) based in Bethesda, Maryland, focusing on mixed-use properties in high-growth areas around Washington, DC, particularly National Landing. They develop, own, and operate office, multifamily, and retail assets, emphasizing placemaking and sustainable practices. Their target audience includes businesses and residents seeking vibrant, amenity-rich neighborhoods. The unique selling proposition is their ability to create dynamic, walkable communities with strong demand drivers like Amazon's headquarters and Virginia Tech's Innovation Campus, offering a blend of green, smart, and healthy buildings.