JBR Capital is a UK-based financial services company specializing in bespoke finance options for luxury, classic, and high-performance vehicles. They offer tailored financial solutions, working closely with manufacturers, dealers, and brokers to meet individual customer needs. Their target audience includes buyers of premium cars. JBR Capital's unique selling proposition is its focus on providing flexible and personalized financing solutions, setting it apart as the UK's only independent lender dedicated to high-end vehicle finance[1][3].