JLINC Labs, based in Oakland, California, offers a platform for managing personal data rights through its JLINC protocol. This protocol provides a trusted data layer for transactions between individuals, businesses, and devices, enabling secure and transparent data exchange. JLINC uses cryptographic keys and hashes to automate data governance through contract-based agreements. The target audience includes organizations seeking to manage data risks and comply with regulations. The unique selling proposition is its ability to provide decentralized, interoperable, and auditable data exchange without blockchain, ensuring data owners control how their data is used while maintaining transparency and trust.