JobRad GmbH is a pioneering bicycle and e-bike leasing company in Germany. They offer the JobRad model, allowing employees to lease bikes through their employers, utilizing the 0.25% tax rule similar to car leasing. Services include leasing for retailers and customized bike fleet services like branding, maintenance, insurance, and financing. Their target audience is employers and employees in Germany, as well as bicycle retailers. The unique selling proposition is the innovative tax-saving leasing model for bicycles, mirroring car leasing benefits. This model promotes sustainable transportation while providing financial advantages.