John Keells Holdings PLC is a Sri Lankan multinational conglomerate operating in transportation, leisure, property, consumer foods, retail, financial services, and IT. Services include port management, logistics, hotel operations, food manufacturing, banking, and IT solutions. Their target audience spans both local and international markets. The unique selling proposition (USP) is their diversified business model, offering a wide range of services under one umbrella, making them a comprehensive solution provider in Sri Lanka and beyond. This diversification allows them to cater to a broad customer base across various sectors.