John Lewis & Partners is a British retailer operating high-end department stores and Waitrose supermarkets. They offer a wide range of products across home, fashion, and tech, with services like financial products and manufacturing through Herbert Parkinson. Their target audience is primarily middle to upper-class consumers seeking quality and reliability. The unique selling proposition is the employee-owned model, where all employees are partners, and the commitment to quality and customer satisfaction, exemplified by their "Never Knowingly Undersold" policy, which was a hallmark until 2022. This approach fosters a strong brand loyalty and trust among customers.