Johnston Group Inc. provides benefit services to over 30,000 businesses across Canada, acting as a third-party administrator for group benefit programs. Their services include plan design, administration, billings, and customer service. They offer cost-effective, comprehensive, and flexible programs with fast claim adjudication and access to ancillary products like Teladoc. Their target audience is Canadian businesses and their employees. The unique selling proposition is the ability to change insurance carriers without re-enrollment, offering control over benefit plans and streamlined administration through their my-benefits platform[1][2].