Johor Corporation (JCorp) is Johor's principal development institution, focusing on agribusiness, wellness & healthcare, food & restaurant, and real estate & infrastructure. Key services include sustainable palm oil production, healthcare through KPJ Healthcare, and real estate development via JLand Group. The target audience includes local communities, businesses, and investors. JCorp's unique selling proposition is its commitment to creating sustainable communities and driving economic growth in Johor while maintaining a strong corporate credit rating and global presence[1][3][5].