The JOOL Group is a family-owned corporate group rooted in Swedish industrial tradition, focusing on the paper, timber, and finance industries. They own and develop companies, emphasizing long-term ownership and sustainability. Key holdings include ESS-ENN Timber, Lessebo Paper, and financial services like Vinga. Their unique selling proposition is combining entrepreneurial spirit with sustainable practices, supporting both environmental care and human wellbeing. The target audience includes small to medium-sized Nordic companies seeking growth financing and sustainable industrial solutions. JOOL Group supports initiatives like the World Childhood Foundation, aligning with their values of safety and sustainability.