The Joseph Rowntree Housing Trust (JRHT) provides comfortable, affordable, and secure homes in York and parts of the North East. They offer a range of housing options, including apartments, houses, and bungalows, catering to single people, couples, families, and older individuals. JRHT also provides care and support services, such as benefits and debt advice. Their target audience is those in greatest need. The unique selling proposition is their commitment to sustainable, high-quality housing and community support, aligning with Joseph Rowntree's legacy of addressing social issues through housing solutions[2][3][4][5].