J.P. Morgan is part of JPMorgan Chase & Co., a multinational financial services firm. It offers investment banking, commercial banking, financial transaction processing, and asset management services. The company serves a wide range of clients, from individuals to large corporations, across over 100 global markets. Its unique selling proposition is its "Fortress Balance Sheet", providing stability and security, along with a legacy of leadership in financial services dating back to 1799. J.P. Morgan targets both retail and institutional clients, offering tailored financial solutions through brands like Chase and J.P. Morgan.