Judo Bank is an Australian neobank focused on small and medium-sized enterprise (SME) lending, offering personal term deposits as well. It targets Australian SMEs, providing a "high-touch, high-tech" model that combines personal service with advanced technology. Judo Bank's unique selling proposition is its ability to deliver personalized banking services that major banks often cannot, focusing on relationships and customer-centric solutions. This approach helps SMEs access capital more easily, addressing a common challenge in the Australian market[1][3][5].