Jupiter Asset Management is a UK-based specialist asset manager established in 1985. They offer active investment management services, focusing on equity and bond investments across various markets. Their services include managing mutual funds, investment companies, and institutional mandates, with a strong emphasis on high-conviction, active management. The target audience includes private and institutional investors. Jupiter's unique selling proposition is its entrepreneurial culture and autonomy given to fund managers, allowing them to form their own investment convictions, supported by dedicated sustainability and risk management specialists[1][2][3].