Just Group plc specializes in retirement income products and services for individuals and corporate clients in the UK. They offer defined benefit de-risking solutions, guaranteed income for life, secure lifetime income, care plans, and lifetime mortgages. Their target audience includes retirees, homeowners, and UK companies. The unique selling proposition (USP) is providing competitive financial advice and products to enhance later life security and peace of mind. Just Group's focus on helping people achieve a better later life through innovative retirement solutions sets them apart in the market[1][2][4].