Just Mortgages New Build Division specializes in providing mortgage services for new build properties. They offer expert advice from a comprehensive panel of lenders, including exclusive deals, and support throughout the home buying process. Their services include liaising with lenders, valuers, and solicitors to ensure timely transactions. The target audience includes homebuyers and developers. The unique selling proposition is their specialized team's ability to navigate complex new build and shared ownership schemes, providing personalized service that fills gaps left by other initiatives like Help to Buy[1][2][3].