Just Travel Cover is an award-winning travel insurance broker based in North East England. They specialize in providing tailored insurance for unique travel needs, including coverage for pre-existing medical conditions. Their services include single trip, annual multi-trip, winter sports, and cruise insurance, with options for cancellation, delays, and personal liability. Their target audience is travelers of all ages, particularly those with medical conditions. The unique selling proposition is their ability to offer customized policies for diverse needs, including no age limits and comprehensive coverage for medical conditions[1][2][4].