Karandaaz Pakistan is a not-for-profit company promoting financial inclusion and access to finance for small businesses through investments and digital solutions. It offers services like Karandaaz Capital for MSME financing, Innovation Investments for entrepreneurship, Karandaaz Digital for digital financial services, and Karandaaz Research for market insights. The target audience includes small businesses, marginalized sectors, and women-led enterprises. The unique selling proposition is its focus on leveraging technology to enhance financial inclusion and support sustainable growth in Pakistan, backed by international organizations like the UKAid and the Bill & Melinda Gates Foundation[1][2][3].