Kaya Holding Inc. (not to be confused with Kaya Holdings, Inc.) is a Turkish company founded in 1974 by Burhanettin Kaya. It operates in construction, tourism, finance, oil, energy, and beverages. The company provides services globally, particularly in tourism and construction sectors. Their unique selling proposition is offering diverse services across multiple sectors while maintaining a strong presence in international markets. The target audience includes a wide range of customers in these sectors, both locally and globally. Kaya Holding is known for its significant investments, such as purchasing the Great Northern Hotel in London[2].