Kechara Soup Kitchen Society is a non-profit organization providing food, healthcare, education, and welfare services to homeless and marginalized communities in Malaysia. Their services include a Soup Kitchen, Food Bank, and Empowerment Program. The target audience is the homeless, urban poor, and marginalized populations. The unique selling proposition (USP) is their comprehensive approach to addressing poverty and homelessness through a combination of immediate relief and long-term empowerment, all while being non-religious and non-discriminatory[1][3][5].