Keepit is a cloud-native data protection company specializing in SaaS backup and recovery solutions. They offer vendor-independent cloud services, securing data from applications like Microsoft 365. Their services ensure data is always accessible, immutable, and quickly recoverable, supporting business continuity and compliance. The target audience includes enterprises using SaaS applications. The unique selling proposition is their purpose-built, vendor-independent cloud infrastructure, providing simplicity, security, and reliability in data protection, which future-proofs businesses against data loss and cyber threats[1][2][3].