Kenanga Group is a Malaysian financial services company offering a wide range of services including equity broking, investment banking, treasury, Islamic banking, and investment management. They target both retail and institutional clients. Their unique selling proposition is their innovative digital solutions, such as the fully online stockbroking platform Rakuten Trade and AI-driven robo-advisors, which enhance client experience and investment outcomes. Kenanga Group is known for its commitment to innovation, digitalization, and sustainability, making it a leader in Malaysia's financial sector[2][3].