Kennebunk Savings is a mutual savings bank offering personal and business banking services, including deposit accounts, mortgages, and insurance products. It serves York County, Maine, and Seacoast New Hampshire with 17 branch locations. The bank's target audience includes local residents and businesses. Its unique selling proposition is its commitment to community through the Community Promise, donating 10% of after-tax income to local nonprofits, emphasizing community support and independence. This approach sets it apart by prioritizing community involvement alongside traditional banking services.