Kenya Reinsurance Corporation is the oldest reinsurer in Eastern and Central Africa, established in 1970. It provides reinsurance services for various business classes to over 482 companies across 83 countries in Africa, the Middle East, and Asia[1][3]. Their services focus on risk and financial solutions[1]. The target audience includes insurance companies globally. The unique selling proposition is offering local expertise and preventing capital flight while maintaining international standards with ratings from agencies like A.M. Best and GCR[1][5].