Keskinainen Vakuutusyhtio Turva is a Finnish mutual non-life insurance company founded in 1910. It offers a range of non-life insurance products and acts as a broker for life and pension insurance. Turva serves households, associations, and small to medium-sized enterprises, with a focus on trade union members. Its unique selling proposition is being customer-owned, distributing profits as discounts and benefits, ensuring competitive prices and high-quality services. This model fosters trust and satisfaction among customers, with a strong emphasis on responsibility and straightforward customer service[1][2][3].