Kesko - K-Group is a Finnish retail conglomerate operating in grocery, building and technical trade, and car trade. It offers services through chains like K-Market, K-Supermarket, K-Citymarket, K-Rauta, and K-Auto. The target audience includes consumers and professionals across Finland, Sweden, Norway, Estonia, Latvia, Lithuania, and Poland. The unique selling proposition is its extensive network and commitment to corporate responsibility and sustainability, making shopping "fun" by providing personalized services and solutions. Kesko emphasizes efficient supply chains and customer satisfaction, enhancing its brand presence in everyday life.