Kestra Financial is an independent financial services platform that provides investment transactions and advisory services. It supports financial professionals through technology, business consulting, and compliance assistance. Kestra offers a wide range of investment and insurance products, including mutual funds, retirement vehicles, and alternative investments. Their target audience includes financial professionals and investors. The unique selling proposition is their independence, which allows flexibility and innovation in serving clients, along with a strong focus on growth and support for financial professionals to achieve their business objectives[1][3][5].