Keva, as referenced by the URL http://www.keva.fi, is the Finnish pension agency responsible for managing pensions of public sector workers. It administers pensions for over 1.2 million employees and retirees, with significant investments. The target audience includes public sector employees and retirees. Keva's unique selling proposition (USP) is its role as a dedicated pension administrator for Finland's public sector, providing secure and reliable pension services. It focuses on responsible investment and long-term financial stability for its beneficiaries.