The Environmental Investment Centre (KIK) is a financial institution in Estonia that mediates state budget funds, EU funds, and other resources to support environmental projects. It offers loans and grants for initiatives aimed at reducing environmental nuisances, promoting sustainable development, and preserving biodiversity. The target audience includes environmental project implementers and organizations. KIK's unique selling proposition is its role as a key financier of environmental initiatives in Estonia, ensuring efficient use of resources for a healthier environment and sustainable development[1][3].