Killik & Co is a British retail investment company and independent partnership offering services in wealth management, financial planning, and investment advice. They provide advised and managed investing, wealth planning, will writing, and tax and trusts advice. Their target audience includes retail investors and families seeking personalized financial services. The unique selling proposition (USP) of Killik & Co is its independent ownership, allowing them to prioritize client needs, combined with innovative approaches and a commitment to financial education, making wealth management accessible to all[1][2][3][4].