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About Kinetic Advantage
Kinetic Advantage is an independent floorplan company designed specifically for independent dealers in the automotive industry. The company focuses on providing innovative financial solutions to help dealerships grow and succeed in a rapidly changing market.
### Key Features and Services:
- Floorplan Financing Solutions: Kinetic Advantage offers flexible term plans with advances up to 100% of the purchase price, allowing dealers to manage their inventory effectively[1].
- Kinetic 360: An easy-to-use account management tool that helps dealers track their inventory status, payment due dates, and title locations in real-time[3].
- Kinetic+ Subscription Service: Provides access to One Auction View, allowing dealers to source inventory from multiple auctions on a single screen, saving time and money[2][3].
- Title Management: Streamlined process for tracking and managing titles, including quick title returns with overnight FedEx Waybills[3].
- Audit Management: Efficient audit process using the 12th Tech S.M.A.R.T. System, allowing dealers to clear audit items directly from their mobile devices[3].
### Leadership and Mission:
- CEO Marty McFarland: A seasoned entrepreneur with extensive experience in the auto industry, including co-founding Dealer Services Corporation and Auction Broadcasting Company[1].
- Mission: To drive the industry forward through continuous innovation, accelerating the success of partners and their communities[1].
### Values and Culture:
- The Kinetic Way: Emphasizes top-notch service, local support, and collaborative partnerships. The company values transparency, reliability, and ethical standards, striving to create positive experiences for dealers[2].
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