King Price Insurance is a South African-based insurer offering short-term insurance products, including car, household, and business insurance. They are known for their unique monthly decreasing car insurance premiums, which adjust as the vehicle depreciates[1][5]. Their services cater to individuals and businesses, providing comprehensive coverage for various assets and risks[5]. The target audience includes vehicle owners, homeowners, and businesses seeking affordable insurance solutions. Their unique selling proposition is the decreasing premium model, which aligns insurance costs with the depreciating value of assets, offering a cost-effective approach to insurance[1][4].