Kirsch Import GmbH & Co. KG specializes in importing and distributing spirits, particularly whisky and rum. They offer a range of products, including single malts and blended rums, often under the "Sea Shepherd" brand. Their target audience appears to be whisky and rum enthusiasts. The company's unique selling proposition (USP) is its focus on quality spirits with distinctive branding, such as the Sea Shepherd series, which combines high-quality products with a strong brand identity. Their services include bottling and distribution of premium spirits, catering to both individual consumers and retailers.