Koperasi Angkatan Tentera Malaysia Berhad (Koperasi Tentera) is a leading Malaysian credit cooperative established in 1960. It serves over 156,000 members, including Armed Forces personnel and Ministry of Defence civil servants. Services include personal financing, insurance, and Islamic products like Ar-Rahnu. The cooperative aims to become a co-op bank to expand its customer base beyond members. Target Audience: Primarily military personnel and related civil servants. Unique Selling Proposition (USP): Exclusive financial services tailored to the socio-economic needs of its military-focused membership, with plans to expand offerings to the broader public.