Kotak Life Insurance is a leading Indian life insurer offering protection, retirement, savings, investment, and annuity plans. They serve over 50 million customers nationwide, providing comprehensive coverage through term insurance, ULIPs, child plans, and retirement plans[1][3][4]. Their target audience includes individuals seeking financial security and investment opportunities. The unique selling proposition is their ability to offer both insurance and investment options, such as guaranteed returns and wealth creation through bonus payouts, making them a one-stop solution for financial planning[3][4].