Kotak Mahindra Prime Limited (KMPL) is a leading car finance company in India, established in 1996 as a joint venture with Ford Credit International. It offers financing for new and pre-owned passenger cars and two-wheelers, as well as wholesale financing to dealerships. KMPL also provides loans against property. Its target audience includes retail consumers and automotive manufacturers. The unique selling proposition is its extensive network and preferred financier relationships with major automobile brands, offering comprehensive financial solutions across the automotive sector[2][4].