The Kenya Revenue Authority (KRA) is responsible for assessing, collecting, and accounting for all government revenues in Kenya. Services include tax filing, compliance checks, and digital service tax management. The target audience includes individuals and businesses in Kenya. KRA's unique selling proposition is its role as a central authority for tax administration, offering streamlined digital services through its iTax portal to enhance compliance and efficiency. This positions KRA as a key facilitator of government revenue collection and economic growth in Kenya.