Kueski is a leading online consumer lender in Mexico, founded in 2012. It offers three main services: Kueski Pay (buy now, pay later), Kueski Cash (personal loans), and Kueski Up (interest-free salary advances). Kueski targets individuals ineligible for traditional bank loans, leveraging AI and Big Data for credit assessments. Its unique selling proposition is providing accessible financial services with transparency and ease, encouraging responsible borrowing through early repayment incentives. Kueski serves over two million customers, focusing on financial inclusion and education in Mexico.