Kumpulan Prasarana Rakyat Johor Sdn Bhd (KPRJ) is a private company owned by the Johor State Government, focusing on infrastructure development, property investment, and social projects. It plays a key role in Iskandar Malaysia through its stake in Iskandar Investment Berhad. KPRJ offers services in property development, construction, and asset management. Its target audience includes local communities and businesses in Johor. The unique selling proposition is its strategic role as a state-backed developer, leveraging government support to drive sustainable development in Johor, enhancing both physical infrastructure and economic growth[1][2][3].