Lake Trust Credit Union is a community-based, not-for-profit financial cooperative serving Michigan. It offers services like checking, savings, CDs, and financial planning. The target audience includes individuals and businesses in Michigan. The unique selling proposition is its commitment to community development and financial wellbeing, with a focus on supporting local communities and offering fee-free checking accounts. Lake Trust is also a certified Community Development Financial Institution (CDFI), emphasizing support for underserved communities[1][3][5].