The Land and Agricultural Development Bank of South Africa (Land Bank) is a government-owned development bank established in 1912. It provides specialized financial services to commercial and emerging farmers, facilitating land acquisition, equipment financing, and production credit. The bank aims to promote agricultural development and support historically disadvantaged individuals in the sector. Its unique selling proposition is its focus on agricultural financing and development, making it a key player in South Africa's agricultural economy. The target audience includes commercial farmers, agri-businesses, and new entrants into the agricultural sector[1][2][3].