Lappeenrannan kaupunki (City of Lappeenranta) is a municipal government entity providing a wide range of services including education, healthcare, culture, and tourism. It serves as a commercial center in South East Finland, focusing on sustainable development and environmental conservation. The target audience includes residents, businesses, and tourists. The unique selling proposition is its blend of historical heritage with modern, eco-friendly initiatives, making it an attractive destination for both locals and visitors. Lappeenranta is known for its educational institutions and its role as a model for renewable energy and clean living environments[1][3].