Finance Latvia Association unites 32 financial industry companies, aiming to develop Latvia's financial services environment. It represents members' interests, coordinates sectoral issues, and provides advisory support. The association focuses on openness, responsibility, and cooperation. Services include experience exchange, training, and legal support. The target audience is financial sector providers, including banks and fintech companies. The unique selling proposition is its role as a cooperation platform for stakeholders to improve Latvia's financial sector competitiveness and reputation internationally.