Laurel Road is a digital banking platform and brand of KeyBank, offering services like student loan refinancing, mortgages, personal loans, and tailored savings accounts. They specialize in financial solutions for healthcare and business professionals. Their unique selling proposition is providing personalized, simplified financial experiences through technology, particularly with offerings like Laurel Road for Doctors, which helps physicians and dentists manage student debt and financial planning. By focusing on these professional groups, Laurel Road aims to support their financial wellbeing throughout their careers.