Laya Healthcare is a leading health insurance provider in Ireland, offering a wide range of health insurance plans with varying levels of cover. Their services include hospital cover, access to a 24/7 GP line and Nurse line, cardiac screening, and fertility support. They target individuals and families seeking comprehensive health insurance. Their unique selling proposition is the "Looking After You Always" approach, emphasizing customer care and support through innovative services like rapid access to consultant-led care and a health cash back scheme. Laya serves nearly 700,000 members, making it Ireland's second-largest health insurer[1][2][3].