The London Bullion Market Association (LBMA) is a global trade association for the over-the-counter bullion market, setting standards and ensuring integrity in precious metals trading. It offers services like maintaining the Good Delivery Lists for gold and silver, publishing benchmark prices, and promoting responsible sourcing. The target audience includes miners, investors, fabricators, and central banks. LBMA's unique selling proposition is its role as the global authority on precious metals, providing universally recognized standards and benchmarks that ensure trust and transparency in the market[1][3][5].