LE FONTI is a multifaceted entity with two distinct branches: 1. Fattoria Le Fonti: A boutique winery producing about 40,000 bottles annually, focusing on sustainable and organic practices. Their target audience is wine enthusiasts, and their unique selling proposition (USP) is the emphasis on family-managed, high-quality wine production. 2. Le Fonti Awards & Media: A leading media company in Italy, specializing in economic and financial news. They offer live streaming, magazines, and awards ceremonies. Their target audience includes business professionals and executives. The USP is their extensive business-focused community and comprehensive coverage of economic news.