LEAD at Krea University is an action-oriented research center specializing in socio-economic development. It leverages research, innovation, and co-creation to solve complex challenges in areas like financial inclusion, entrepreneurship, governance, and health systems[1][2]. LEAD offers services such as capacity building, immersive learning, and strategic research partnerships[1]. Its target audience includes academics, governments, NGOs, and private sector organizations[1]. The unique selling proposition is its collaborative approach to harness actionable insights for impactful socio-economic change, aligning with UN Sustainable Development Goals[2].