LeaderBrand is a family-owned, vertically integrated horticultural business in New Zealand, established in 1975. It grows, packs, and distributes a wide range of fresh produce, including broccoli, lettuce, sweet corn, and squash, both domestically and internationally[1][2][4]. Their services span the entire supply chain, ensuring quality and food safety[2][4]. The target audience includes domestic and international markets, particularly supermarkets and consumers seeking high-quality fresh produce. The unique selling proposition is their comprehensive control over the supply chain, ensuring consistent quality from seed to sale[2][4].